I started this e-portfolio as a fourth-year BBA student without a lot to show for it yet — no internship, a GPA that won't win me any awards, and a handful of retail and IT support jobs that didn't feel very "marketing." My first instinct was to wait until I had more to put in it. I'm glad I didn't.
Building the site forced me to actually take stock of what I had: coursework projects I'd mostly forgotten about the moment the presentation ended, real operational experience from helping run my family's rice mill back home that I'd never thought to describe as "business experience," and a string of jobs that, reframed properly, actually show real work ethic and customer-facing skills.
It also made a gap obvious: most of what I had was coursework and hypotheticals — venture pitches for classes, projected market sizes, surveys of 47 students. Good practice, but not proof. That's pushed me toward a different plan for this year: instead of chasing a formal internship that a GPA cutoff might screen me out of anyway, I'm going directly to small local businesses and offering to do real, measurable marketing work — something I can point to with actual numbers instead of projections.
So this blog is partly a public commitment device. I'd rather post updates as I actually do things — a volunteer role, a real client project, a certification — than let the portfolio sit as a static resume. If you're reading this and know of a small business on PEI that wants a hand with their social media or marketing, I'm around.