Business ventures I've helped build as part of my degree — full pitches, business models, and go-to-market strategy.
SyncUp AI — Venture Pitch
Digital Entrepreneurship
Team venture project
SyncUp AI is a mobile-first scheduling app concept for university students: it reads an uploaded syllabus and automatically builds a conflict-free semester schedule around classes, work shifts, and personal time.
- Built out the full venture narrative: problem sizing, target customer profile, and a three-tier pricing model (Free / Premium $4.99 / University licensing).
- Developed the competitive landscape analysis against Notion, Google Calendar, Shovel, and MyStudyLife, and validated demand through a 47-student survey and 8 peer interviews.
- Contributed to brand positioning, go-to-market strategy (Instagram ads, campus ambassador program, SEO), and a phased growth plan from campus pilot to pan-Canadian expansion.
Wayfari — AI Travel Companion Venture
Operations Management
Team venture project
Wayfari is an AI travel companion concept designed to replace the 8+ hours and 12+ apps typically needed to plan a trip with one AI-driven platform that plans, books, and adapts an entire itinerary.
- Helped build the Business Model Canvas, value chain analysis (primary and support activities), and revenue/scalability model spanning subscriptions, booking commissions, and affiliate partnerships.
- Conducted a VRIO analysis to assess which of Wayfari's assets (recommendation engine, human capital, supply base, client contracts) offered real competitive advantage.
- Led root-cause analysis of a simulated operational failure (a 43% peak-season booking failure rate) using a fishbone diagram, tracing the issue to a single-vendor GDS dependency and proposing a 30-day remediation plan.
What's Next
2026 – 2027
In progress
I'm currently working on upcoming projects that will be announced soon.